From Wild West to World-Class: Enfusion transforms Confluence
How do you transform an unstructured Confluence into a powerful knowledge base that delights customers and inspires internal teams? The FinTech firm Enfusion faced this challenge: having no knowledge base for clients and struggling with an internal flood of information.
In this interview with Martin Seibert, CEO of Seibert Group, you will learn how Catherine Pavlov and her team built a visually appealing and highly functional, client-facing platform in Confluence. Discover how the apps Aura, for a modern and contemporary design , and Karma, for intuitive navigation with buttons , were crucial in creating a solution that has been met with very positive feedback.
This is a must-see for anyone who wants to unlock the full potential of Confluence.
Interview with Catherine Pavlov
Aura, Mantra, Karma and Draw.io for creating an outstanding user experience.
Catherine Pavlov shares exclusive insights how apps like Aura and Karma transformed Confluence pages from “really ugly” into a seamless and “contemporary” user experience. Additionally, she shares her perspective on what makes an Atlassian partner stand out—from responsive support to unforgettable marketing.
The transcript of the Interview with Catherine Pavlov
Discover how Enfusion leveraged Confluence with apps like Aura and Karma to create an engaging and contemporary user experience.
About Catherine Pavlov
About Catherine Pavlov
Catherine Pavlov outlines her career path, beginning at Goldman Sachs. In the interview, she details her then-current role at the FinTech company Enfusion, which involved building a Confluence knowledge base from scratch.
Transforming Confluence with apps
Transforming Confluence with apps
At Enfusion, Catherine Pavlov and her team built a new, customer-centric knowledge base in Confluence Cloud. Before this project, the company’s internal content was disorganized and described as the “wild west”. Apps were instrumental in the transformation and Aura helped create a much nicer-looking and more contemporary design, while Karma was used for buttons. This modern, visually appealing approach was met with very positive feedback.
The relationship between customers and app providers
The relationship between customers and app providers
The discussion highlights the challenge of the disconnect between app providers and their customers on the Atlassian Marketplace. Catherine Pavlov notes that some vendors are like ‘ghosts’ and remain unresponsive for days. By contrast, she mentions the proactive support provided by Seibert, as they respond to customers immediately and offer detailed information. She believes that such strong customer relationships are earned through good support.
Insight into automation and AI in the Atlassian world
Insight into automation and AI in the Atlassian world
The conversation turns to new Atlassian technologies that open up possibilities for process automation. These tools cover a spectrum from no-code to custom code solutions. The first is Rovo Studio, a true no-code environment for creating AI agents. Next is Jira Automation, which functions as a no-code or low-code tool using triggers and actions. Finally, Atlassian Forge is a development environment that allows for custom coding, which can be triggered by custom actions in Jira Automation to create powerful, bespoke solutions.
About Seibert Group
About Seibert Group
Martin Seibert, CEO of Seibert Group talks about a strong market position in Germany. Their footprint in Germany is so significant that an Atlassian channel head once said, “you guys own Germany”. The company has begun to invest more heavily in the US market, where it now has a team of consultants.
Catherine Pavlov about Mantra, Karma, Aura and draw.io.
Mantra
“I’m really interested in Mantra.“ – says Catherine Pavlov. Mantra is the successful intranet solution for Confluence. It is based on Confluence Cloud and expands the platform into a fully-fledged social intranet that provides you with a constantly updated overview of company news, events, social media activities, and personal posts.
Karma
Catherine Pavlov was “blown away” by Karma for creating a seamless user experience. Karma is a powerful, easy-to-use page builder for Confluence that lets you create stunning pages quickly. You can design professional pages without coding with a drag-and-drop editor, 200+ templates, and customizable elements like buttons and images.
Aura
Catherine Pavlov says: “Aura is kind of a game changer.“ Unlock the full potential of Confluence with Aura—a powerful suite of tools to create stunning, interactive pages. With easy-to-use macros, dynamic content, and customizable design options, Aura lets you transform your Confluence spaces into visually engaging hubs that capture attention and drive collaboration.
draw.io
Visualize your ideas and processes with the full power of draw.io. The platform enables you to create powerful and secure diagrams and whiteboards that are also easy to use. Thanks to its seamless integration into the Atlassian ecosystem, the draw.io apps for Confluence and Jira are available directly from the Marketplace for Cloud, Data Center, and Server.