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Chris Cooke about the future of the Atlassian ecosystem

Chris Cooke speaks with Martin Seibert about disruption in the Atlassian ecosystem, the end of the feature-gap model, new demands through Forge and AI, and the future for vendors in the Atlassian Marketplace.

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The transcript of the Interview with Chris Cooke

In this exclusive interview with Chris Cooke, hosted by Martin Seibert, the focus is on the paradigm shift in the Atlassian market: Forge, AI, compliance, and how vendors must rethink their approach.

Disruption through Atlassian's platform strategy

[00:19] Chris warns of a consolidation wave: Many small apps that used to fill niches are under pressure because Atlassian is strategically closing gaps – for example, with whiteboards or native features.

Figma integration & design handover

[04:33] The integration of Figma into Jira & Confluence via Collabsoft facilitates collaboration. Live view or versioned snapshots – ideal for smooth handoffs between design & development.

Future-proofing through Forge & AI

[06:00] Forge as the new development foundation requires migration of existing apps. Companies with many legacy plugins must invest heavily to stay compatible and performant in the long run.

Compliance as the new standard

[08:39] Those who want to win large clients must deliver secure, reliable, and auditable apps. The “Isolated Cloud” for banks and government bodies sends a clear message: professionalization is a must.

Strategic realignment for vendors

[17:20] The old “God of the gaps” app business model is over. Only those who specialize, offer real added value, and support migration will survive in the long term.

Chris Cooke about the future of the Atlassian ecosystem

  • Platform over plugin – Atlassian becomes more self-sufficient

    Chris Cooke explains why Atlassian is increasingly integrating its own features – vendors must stand out through true specialization rather than just filling gaps.

  • Focus on Forge – The technological foundation of the future

    Migrating to Forge is more than a technical step – it’s a filter for future-proof apps. Chris recommends adopting the new standards early on.

  • Figma integration done right

    Collabsoft’s app offers real benefits for design handover: live views, versioning, and workflows that work without screenshots – natively in Jira and Confluence.

  • Compliance & Isolated Cloud as growth drivers

    Atlassian addresses enterprise needs with features like the “Isolated Cloud.” Anyone who wants to play in that space must meet the highest standards of security and quality.

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