Jens Schumacher about the future of the Atlassian ecosystem

Jens Schumacher speaks with Martin about the future of the Atlassian ecosystem, focusing on unified products, great design, AI-powered development, and better ways to share roadmaps and feedback.

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The transcript of the Interview with Jens Schumacher

In this exclusive interview with Jens Schumacher, hosted by Martin Seibert, the focus is on the evolving Atlassian ecosystem—covering Forge, AI, compliance, and how vendors need to adapt their strategies.

Unified Product Suite for Marketplace Success

[00:47] The team focuses on offering a single integrated product on the Atlassian Marketplace rather than multiple fragmented apps. This suite combines release notes, roadmaps, and feedback management into a seamless user experience, minimizing complexity for users while enhancing cohesion.

Emphasis on User Experience and Design Excellence

[01:37] Unlike many marketplace apps that prioritize functionality over form, this product prides itself on a polished, beautiful interface. A dedicated design and front-end engineering team ensures high attention to detail, making the app visually appealing and easy to use.

Leveraging AI for Modern Development

[02:15] The team incorporates AI-assisted coding—termed “vibe coding”—to accelerate prototyping and internal tool development. Tools like ChatGPT’s mockup feature are rapidly transforming design workflows by generating HTML prototypes much faster than traditional methods.

The Product Hub: Centralizing Roadmaps and Release Notes

[06:50] The product hub consolidates dispersed product information—roadmaps, release notes, and feedback—in one accessible place. This hub supports various stakeholders, including sales leaders who don’t have Jira access, enabling tailored views for different audiences and simplifying communication.

Customizable Roadmaps for Diverse Stakeholders

[07:52] Multiple roadmaps can be created to suit different stakeholder needs, from leadership to sales teams. Each roadmap can be organized by company goals, quarters, or initiatives, with tailored descriptions, videos, and relevant details to improve understanding and alignment.

Dynamic Updates and Easy Publishing

[11:34] Changes in Jira automatically reflect in all linked roadmaps, and updates can be published across all views with a single click. This automation saves time and ensures all teams and customers stay up to date without manual synchronization.

Embedded Portals and Feedback Integration on the Horizon

[13:15] The platform offers embeddable widgets and pages to integrate product information seamlessly into external websites or apps. Upcoming features include direct customer feedback capabilities on roadmaps, aiming to close the communication loop between users and product teams.

Jens Schumacher about the future of the Atlassian ecosystem

  • Unified Product Suite – One App to Replace Them All

    Jens Schumacher explains how Released combines roadmaps, release notes, and feedback into a single, cohesive product. Instead of juggling multiple plugins, teams benefit from one polished app built for scale and simplicity.

  • Design & UX as Differentiators

    Marketplace apps often overlook user experience. Released takes a different path: dedicated front-end and design teams ensure that the app is not only powerful but also visually stunning and easy to use—for both internal teams and external stakeholders.

  • AI-Powered Development – Speed with Precision

    Jens shares how AI tools like ChatGPT accelerate their prototyping and internal tools. “Vibe coding” helps the team ship faster, validate ideas earlier, and maintain design integrity across the product.

  • From Static Docs to Dynamic Communication

    Released transforms product communication by turning Jira data into live, personalized experiences. With embedded views, custom roadmaps, and easy publishing, it becomes a central hub for aligning teams and engaging customers.

  • Jens Schumacher in Interview About the System of Work

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